Hi, my name is Shahira Razeed and I was born in Colombo, Sri Lanka. However I spent most of my childhood growing up in Zambia, which is in central Africa. Later I moved to Toronto, Canada where I graduated with a Bachelor of Design with Honours from York University / Sheridan College Program in Design. I am currently married and live in Los Angeles, California. Art has been my one true passion in life, and I continue to pursue it through my work. My passion for art spills over into my design work and I believe it gives me a creative advantage in what is, by nature, a highly technical field. I love to explore new, contemporary and cutting-edge styles that push the envelope of graphic design. Through mastering the latest technologies, I stay abreast of the ever-changing world of graphic design, more specifically in print Design. I have devoted my time to mastering the technical aspects of design such as the following programs, Adobe Illustrator CS2, Adobe Photoshop CS2, Adobe Indesign CS2, Quark-Xpress, and am familiar with programs such as Sound Edit, Flash & Fontographer. I am a creative, dynamic, imaginative, inspired and dedicated individual. Having had the chance to live in different parts of the world, has really broadened my knowledge in all aspects of life. I have been able to embrace both traditional Eastern and Western cultures and I enjoy communicating this through my design! I have been a freelance designer for 6 years and most of my work involves Poster design, Magazine & Editorial Design, Packaging, Brand and Corporate Identity, Information Design, Advertising and Typography. I have also had the opportunity to work in the advertising field, for LOWE LDB in Sri Lanka. This being a mulit-national Advertising Corporation, I got the opportunity to work with major clients such as Pizza Hut, Taj Hotels, Signal, Elephant House & Hallmark as a designer and Art Director. This strengthened my knowledge in Designer & Client relationships as well as Coporate Branding. My goal is to continue to find new ways to merge the aesthetic beauty and diversity of art through visual communication. Mrs. Shahira Razeed, B.Design. shahira@ashroff.net |
